Business Strategy Design
May 14, 2011 Uncategorized
Strategic planning tools are available for almost any purpose of an executive can conceive. However, for executives and entrepreneurs who want to innovate their business model, can be difficult making the transition from conventional thinking to the kind of creative thinking, but realistic, that the next generation of sustainable benefits can be developed.
Knowing the types of tools you can use for different tasks of the business strategy can achieve a lot more strategy sessions innovative development by reducing the time necessary for good business models.
Mapping tools and dominate the market space
1. Strategy Canvas
The framework is a tool for the first time in the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. It is a chart showing the positions of commercial competitors with respect to factors important for the consumer market. The horizontal axis of the factors of competition (hopefully established through knowledge of the client), and the vertical axis the degree of the level of supply or service.
Using this table the differences between the current and potential competitors can be represented graphically. The main point of the strategic framework is to illustrate the divergence between market strategies and business that relates to customer needs. Using a strategy canvas, you can create a new value of innovation that breaks the conflict between low cost and differentiation – the heart of blue ocean strategy.
The strategic framework is also a great tool for the development of USP.
2. Strategic control point index
This is a tool used to assess the level of strategic control of a company has in the industry compared to other competing companies and organizations. It was the best articulated by management consultant Adrian Slywotzky to “Profit Zone” (a book I recommend). The index ranks the control of strategic points these points, depending on the level of “protective spirit of power” that make the company.
In short, this is a simple description of the way to monopoly power (or at least quasi-monopoly) on any business project. The power of the protective benefits of these points of strategic control ranging from “Nothing”, “low”, “medium” to “high”. Examples of strategic control points given by Slywotzky include:
10-20 percent cost advantage of commodity (low)
one year of lead product development (a little larger but still low)
two years leading product development (middle)
Trademarks, Copyright (half slightly larger, but still)
Customer relationship property (Upper)
Chain of super-dominant market position (Top)
Value Chain Management (more)
Property Standards (Mayor)
3. 6 Access Framework
This analysis tool is another “blue ocean strategy” and masterfully gives strategists a way of thinking about “six conventional boundaries of competition” assumptions and build consistently stimulate new product innovation and design firm. The idea is that such an unconventional ways to see the competitive landscape may open up a strategic offensive.
a) Look in all sectors – Competing with alternatives and substitutes for your product / service and not those who think they are responsible.
b) Look at all the strategic groups – See how the new strategy can be developed within the limits, of course, is strategic in its industry.
c) Find the whole chain of buyers – Think about how you can change the game by changing the defined “the main buyers.
d) Search for all products and related services – Thinking of all your client systems typically solution (in that its current offer could be just a small part).
e) Look across functional or emotional appeal – Examine how you might be able to create a new value curve, adding emotion to a branch of functional orientation, or the elimination of stripping the emotion and the reduction of a product or service to its core functional .
f) Look Through Time – Set the time horizon at a different point of the cycle or what is common in the rest of their industry.
4. Business Design Matrix
The design of business Matrix is a great analysis tool that can be used to help understand and analyze, “soon” business models of competitors. It is largely derived from the work of Dr. Adrian Slywotzky. The criteria to analyze your competitors and your own organization include:
Client selection
Capture utility system (s)
Differentiation Control / Strategic
Scope of supply and presence
These four basic considerations provide a basis for deciding the marketing strategy – a basis on which a broader strategy of business can be comfortably.
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Related posts:
- A Need for Business Strategy Management
- Creating Business Strategy
- Effective Marketing Strategy
- Making Decision Based on SWOT Analysis
- Strategic Planning, Financial Plan and Budget
Tags: Business, Management, strategy
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